With over 20+ years of combined digital expertise, we work closely with our clients to develop integrated and turnkey digital advertising solutions. We keep pace with the ever-changing digital landscape to navigate an efficient course and lead initiatives to success. We strategize and conceptualize. We mine the data and connect the dots. We deliver results.

LEADERSHIP

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Katie Wolf
President

Katie has amassed over 15 years of media planning and buying experience on both Digital and Traditional media campaigns. Her broad scope of experience includes working on the agency side (Cossette 12+ years) to most recently, leading the Product Development at a Canadian Demand Side Platform (DSP). Katie has established herself as an expert in Programmatic Marketing and has often appeared on panels and/or at conferences speaking on the topic. She is a member of the IAB Programmatic Trading committee and is a recent graduate of the Digital Advertising Operations Program, developed by the Digital AdLab.

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Arden Tucker
Director, Strategy & Client Services

Arden started her career in Marketing at Days Inn Canada and then moved over to agency side at Gaggi Media.  She has over 10 years experience planning and buying digital media for clients including SCENE LP, Holt Renfrew, Mackenzie Investments and more. Category experience includes automotive, packaged goods, tourism, entertainment, loyalty rewards, sporting events/attractions, education, retail and financial.  She has a keen interest in programmatic media and a passion for staying on top of industry trends.  Arden also sits on the IAB Mobile and Video Committees.

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Paul Terraefilius
Director of Ad Operations

Previously, Paul worked at Publicitas as a Senior Campaign Manager/Team Lead and prior to that, he was an Account Strategist at the Aber Group.  Paul has a breadth of experience on DCM/DBM/DFP and other DSP platforms including MediaMath, as well as being fully certified in Google AdWords.  He is an advanced Excel user with data modeling and visualization capabilities that are going to help take our reporting to the next level.