By Alizeh Rasool It is probably an undisputed fact that mastering Facebook marketing is extremely important for every brand that wants to excel in social media networking today. Facebook has a huge audience with nearly 1.56 billion people using it every month. It is...
By Alizeh Rasool Third-party cookies have been predominantly in use since 1990s and have done wonders in the online marketing ecosystem by enabling advertisers to gather enormous user data for better ad targeting. Every technology, however good it may be, has its own...
By Alizeh Rasool We are currently witnessing a fundamental shift in the television viewing patterns and content preferences of Canadians. With the great advancements in video streaming technology, Canadians of all ages have changed how they are viewing both television...
By Alizeh Rasool So, you are a brand who has tried advertising on Facebook, Instagram, and Snapchat but you want something more organic and Gen Z? Well, you have landed on the right page. Yes, we are talking about TikTok; the same app where you are most likely to find...
By Muhammed Sayed When Google announced it would be phasing out third-party cookies from Chrome — the most widely used browser in the world — by 2022, it left agencies and trading desks scrambling to figure out what the hell that means for their clients’...
By Gokul Prasad Recently, Apple announced some major changes related to user privacy with their iOS 14 operating system. This will impact how Facebook receives and processes data about users on Apple devices. So, if you are running Facebook or Instagram ads for your...
