Connected TV – The Time is Now

Connected TV – The Time is Now

By Alizeh Rasool We are currently witnessing a fundamental shift in the television viewing patterns and content preferences of Canadians. With the great advancements in video streaming technology, Canadians of all ages have changed how they are viewing both television...
TikTok Marketing 101 in 2020

TikTok Marketing 101 in 2020

By Alizeh Rasool So, you are a brand who has tried advertising on Facebook, Instagram, and Snapchat but you want something more organic and Gen Z? Well, you have landed on the right page. Yes, we are talking about TikTok; the same app where you are most likely to find...