The Surge of Connected TV Connected TV (CTV) is transforming how Canadians consume content, reshaping the media landscape in ways that at one time would have been unfathomable. CTV refers to smart television sets that can connect to the internet, allowing users to...
In 2024, TikTok has emerged as the universal language of engagement, evolving from a Gen Z sensation into one of the global marketing juggernauts. The platform’s staggering metrics showcase its reach across a diverse, highly active user base spanning all...
By: Katie Wolf There’s been a lot of buzz about AI in advertising, but how can marketers really benefit from all these advancements? At Peloton Media, we’re no strangers to AI. For instance, programmatic advertising uses AI through machine learning to automate ad...
Written by Laura Gaggi and Kajal Jain The dramatic shift in consumer digital behaviour that was sparked by COVID has accelerated the need for marketers to achieve much better ROI on their digital media investments. As an independent trading desk, Peloton Media plays a...
By Alizeh Rasool and Laura Gaggi Introduction One of the largest studies ever done on marketing and advertising effectiveness called The Effectiveness Code was launched this year at the 2020 Cannes Lions International Festival of Creativity. James Hurman, the founder...
By Alizeh Rasool and Laura Gaggi We all know that this year’s Holiday Season is going to be different in so many ways. This has created its own set of unique problems for retailers and marketers. The fact that 48% of Canadian Holiday shoppers plan to purchase most or...
